On this episode, Ryan sits down with Sean Castrina, Serial Entrepreneur & Host of The 10 Minute Entrepreneur Podcast!

On this episode, Ryan sits down with Sean Castrina, Serial Entrepreneur & Host of The 10 Minute Entrepreneur Podcast! Listen to learn about Small Business Ideas.

On This Episode:

  • Sean talks about learning about entrepreneurship as a kid first starting with mowing lawns.
  • Hear how Sean had a paradigm shift into leadership by being let go from his job.
  • Ryan and Sean discuss lessons from building small businesses from scratch.
  • Sean shares lessons that can completely transform your business.
  • Get the keys to learning how to build a successful business.

Key Takeaways:

  1. Service companies are a great place to start building businesses.
  2. Creating daily habits will make you gifted which allows you to reach your goals.
  3. Paradigm shifts happen once we hit rock bottom.

Tweetable Quotes:

  • “I want businesses that generate profitable tax returns.”
  • “I will continue to be an entrepreneur until you put me in the box.””
  • “Failure is best heard through a second hand story, and it’s a lot cheaper.”

Connect with Sean Castrina:



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Creative & Profitable Small Business Ideas & Lessons

A Top 10 List Of The Most Successful, Creative, Good, And Profitable Small Business Ideas For Men, Women, And Small Towns



Ryan:  [00:00]You’re listening to episode 24

Sean:  [00:01]Hey, this is Sean Castrina. If you’d like to learn and build a home basedbusiness, you should be listening to the Home Based Business Podcast with my good friend Ryan Allen Bell.

Ryan:  [00:11]You’ve seen the future, you know where your life is heading, but you know you haven’t taken the right steps to get you there. Welcome to The Home Based Business Podcast, where we believe the only way to future proof your income is to create a plan to build a successful home based business. It’s time to create a life of freedom, security, and impact with your host Ryan Allen Bell.

           [00:32]Hey, welcome to the show. I’m your host, Ryan Allen Bell. I believe the only way to achieve true freedom is to future proof your income by creating a plan to quit your job and start a home based business. In this podcast, I’ll be diving deep into everything home based business related and interviewing thought leaders in their space who are creating successful home basedbusiness. So, if you want to learn the new way of business, if you want to develop the mindset and skills to get you from where you are to where you want to go, then you’re in the right place because this is the Home BasedBusiness Podcast.

            [01:00]Today I’m with Sean Castrina. Sean is the best-selling author of Eight Unbreakable Rules For Business Start-Up Success and the fictional tale of The Greatest Entrepreneur in the World. His new release is World’s Greatest Business Plan written for those who cannot afford to fail. Sean is an active entrepreneur and CEO having started more than 20 companies in the last 25 years. He has guest lectured on entrepreneurship at some of America’s finest colleges. He hosts The 10-Minute Entrepreneur, a top 10 business podcast in iTunes. He has a large social media following and is verified on Facebook and Instagram. He has shared events with Tony Robbins, John Maxwell, John Gordon and others. Today we dive deep into what it really takes to become an entrepreneur and what lessons Sean has learned from building million-dollar businesses over the last 25 years.

            [01:41]Now before we jump to the episode today, if you thought about starting your own home based business, or you’re currently working on a home based business, but haven’t fully figured out how to achieve the level of success you desire, have me and my team help you out. Head over to ryanallenBell.com/workwithme to learn more and we can hop on a quick call to see if we can be a good fit to launch a home based business for you. That way you can achieve the freedom you truly desire in your life. That’s ryanallenbell.com/workwithme.

            [02:03]Yo, what’s up? Today I’m here with Mr. Sean. What’s going on, Sean? How are you doing, sir?

Sean:  [02:09]It’s great to be on the podcast.

Ryan:  [02:11]Yeah, I’m glad you’re here. So, let’s really get straight into this thing. I really want to go into your story and talk about who you were before you became an entrepreneur. So what was your mindset, what was your life like, let’s say, elementary, middle high school, like early days?

Sean:  [02:29]Yeah. I grew up less than middle class to learn about small business ideas. So I knew from an early age around 11 or 12, when I had to start buying my own shoes if I wanted them to be the shoes that other people wore and things like that. I knew I’d have to earn the money to do that. So that kind of embedded in my head mowing lawns and doing that. I was a good high school athlete. I got an athletic scholarship,Division 1 to college. So my game plan was just to get an education where my parents didn’t. So that seemed my generation, that’s the next level up. So if you got a college education, you had a better opportunity and so I did. I got a bachelor’s degree, got out of college, got my dream job working in the DC area, was doing well, married, we just had a baby, brand new house, the whole Norman Rockwell thing going, even had the dog. And then I got let go overnight and didn’t see that coming, there was a leadership change for men. And that kind of broke my paradigm where you know, educate I was one class away from a master’s degree. I mean, I was doing everything right.

Ryan:   [03:36]Wow.

Sean:  [03:37]And I knew then that I would never be dependent on someone else for my income for men. At the very least, even if I had a 40-hour a week job, I knew I would always have something on the side.

Ryan:   [03:50] Yep.

Sean:  [03:53]I just knew that I was never going to be dependent, completely all my eggs in one basket.

Ryan:   [03:59]Isn’t it fascinating how sometimes in order to make such a big shift in someone’s life like that you have to experience some type of crisis?

Sean:   [04:08]Yeah, because it forces you to make list change. If not, you’ll talk about it but there’s no incentive. When you have a job it’s kind of hard to separate yourself from it. And then when sometimes you get forced to. And the one thing I tell people, which kind of defies typical logic, I think if you lose your job, you get another job and then you build a business at the same time. Being broke starting a business is not a good thing.

Ryan:   [04:34]Yeah.

Sean:  [04:36]It’s not like your self-esteem is at its highest creative. It’s not like your cash reserves are doing well. You just put too much pressure on yourself. So when I lost my job, I just went and got a job, but I went into it knowing I was going to set something up and I didn’t. It’s funny. This is kind of the thing, it’s kind of home based because my office was at my home. But I said I sold insurance and we had Monday staff meetings and everybody there had really nice cars. This is the first time I really met regular millionaires, lots of them. And so I started an auto detailing company, I mean, this was nearly 30 years ago, called Wax Master Mobile Detailing. Here’s a little hint there. Don’t make the name so complicated. Not everybody is good enough to be Google or Uber. So I set up Wax Master Mobile Detailing, still in business almost 30 years later. I just had them clean two of my cars two weeks ago. And I never cleaned a car. I still stayed in insurance, but I set up the marketing and made the phone ring, I had an answering service person. Just hire them and you basically either had a car or an SUV. It’s really simple. There are two sets of pricing. I did a 50/50 split with the person who cleaned the cars. He wore one of our Tshirts and lookedprofessional and I made $35,000 that year passive.

Ryan:   [05:51]Wow.

Sean:  [05:52]And I knew then that I had the test tube that I’ve been using for the last nearly 30 years.

Ryan:   [05:59]Yep. Yeah, it’s interesting good, because this is the Home Based Business Podcast and I have a belief that having our own business is more secure than having a job, and that’s literally what you experienced when you got let go and that’s what lifted you off into starting your own business. So I do have a question. So you’re saying that one of your first businesses is still in business today, maybe you could share some principles that has helped your business still thrive after 30 years.

Sean   [06:27]Yeah, and three of my profitable businesses have been in business over 20 years, so I’m very big on durable companies. Number one is I just don’t look for trends in general, so, I look at something that I would think would still be needed.And there are certain things like getting an oil change is going to be needed for a long time. It may vary in how it does, but service companies are just durable. There are certain things that you’re always going to need people to do power wash your house, mow your lawn. We’re a lazy country and whatever the case may be, or we lack the skill to do certain things, so I’ve found service companies, that’s where I’ve made my money. And they’re really diverse. I have a home service, literally an empire, eight companies and it makes me millions and millions of dollars. But I have a digital marketing company that’s Basically, it’s called Gig Strategic so you can Google it and know I’m for real. It works with small businesses because I found a problem.

           [07:28]All my businesses towns, this is kind of funny, all my businesses start with I’vefound a problem. When I started my home improvement empire, I was working from home. I owned a, what you call it, a coupon mailer. It was like a magazine. It was a direct mail piece. I had it in 23 cities, went to more homes than the Sunday Washington Post, and I wanted to turn my dining room into an office. And I just didn’t want a chandelier over my head, it kind of killed my mojo, and the moldings. I just want it to look like an office. I tried to hire a handyman because I can’t put together a three-piece birdhouse and it was like trying to find a one-eyed leprechaun. And so I’m like, “Okay, there’s got to be other people like me.” I start asking my friends and they’re like, No, I don’t know anybody.

So, I started a most successful company called Advantage Handyman and it’s probably made, I don’t know, 60 to $70 million since then, and it’s morphed into eight companies, but it solved the problem. The most successful detailing thing, that was a problem. My car was dirty, I’m like, It would be great if we could get my car cleaned while I’m here. I started a handyman company. Listen I don’t know the difference between two screwdrivers. I still have the plastic toolbox that I got when I got married four feet in the next hallway over. All my businesses, I don’t know anything about the actual how you do it. I start businesses that have a need. Other people start businesses they’re passionate about. Passion is an entrepreneur’s mistress. Just because your passionate I’m passionate about golf, doesn’t mean I go buy a driving range.

Ryan:   [08:58]Yeah.

Sean:  [08:59]So my top 10 passion, you got to look at passion and a lot of different ways. Passion is a great thing. When you make money, you can probably go do a lot of your passions. I go to sporting events around anywhere. I’ll do the Conor McGregor January fight in Texas Stadium, and I’ll go first class and I’ve been to incredible things like that. I’ve given away tons of money for my top 10, but if my businesses weren’t profitable, all these things that I’m really passionate about would be kind of a moot point. So, I think that we feel like passion gives us the okay to start a bad business. “But I’m passionate about it. Okay, is it profitable? Did you run it through a business plan? Have you vetted the idea? Did you test market it to see if there’s a highlevel interest in it? I can keep going on and on.

Ryan:  [09:46]Yeah.

Sean:   [09:46]I work from a home town. I’m a multi-multi-millionaire and I spend 80% of my time working from home. I have everything set up to me on systems. I get taxes and spreadsheets at the end of every day. Where you work from today is irrelevant, and the virus more than anything is shown that. I think 80% of people will I don’t know, it’s going to go to a crazy amount. I’m trying to think. There are certain businesses like firemen and policemen and teachers, I think need to be handson, though I think we can reimagine teaching a little bit.But the big corporate, that’s going to go.

Ryan:  [10:23]Yeah, I agree.

Sean:  [10:23]That’s going to go. They don’t need to put 500 people in a building anymore.

Ryan:  [10:27]I see this as the work from anywhere economy.

Sean:  [10:30]It is marketing. And not only that, it’s not only just works from anywhere, hire anybody from anywhere. In other words, I’m working with a startup right now; we don’t have anybody from America working with us.

Ryan:   [10:43]Yeah.

Sean:  [10:43]We got somebody from the Philippines that will stick. I got somebody in Dubai that will stick. I mean, they’re all over the place. I mean, the world is so small right now.

Ryan:  [10:54]It really is. I was on Upwork yesterday because I need some VAs.

Sean:  [10:57]Thats where we got them. That’s right.

Ryan:  [10:59]Yep, it’s perfect. And I’m communicating with people who are overseas, they’re in the Philippines. And what’s amazing is you could hire them and pay him like three to five bucks an hour, and you could do what you were doing before that, you know?

Sean:  [11:11]Exactly, we did the same thing with small towns. We did Upwork, established an entire business that’s highly profitable. I don’t want to give the name quite yet because I don’t want to jinx it but it’s another startup that I’m involved in, and our whole goal was to set it up virtually, that was the challenge. It’s going to be a totally virtual company that provides a service.

Ryan:   [11:32]Yep.

Sean:   [11:33]But the service, we coordinate it from home, we make the phone ring, we created the system, but all the work is being done by people that we will never get in front of.

Ryan:  [11:43]Yeah, so let me ask you this from home. So, back in the day, you focused on service, not trend. So, you focused on service and you focused [on] what is a need in the marketplace. So nowadays, with the online world, how can someone find or build online businesses with the same point of view? It’s like, “Okay, let me find a service or a need in the marketplace using the online methods that we have nowadays.”

Sean:   [12:04]I mean, online in rural areas, if I was working from home or things like that, there arethings that are Tutoring is always going to be needed. Education is [also]– In other words, man, I would be a tutor like a son of a gun, but I would maybe work with families in rural areas. Don’t have one client, agree to work with families. Create a family discount so you got three of them, you got them on different schedules. So, I’m just brainstorming right now.

Ryan:  [12:30]Yep, for sure.

Sean:  [12:33]Education, I mean, there’s a massive gap. You got to remember the best, our kids probably lost a year of education.

Ryan:  [12:39]Of course.

Sean:  [12:40]If ever there is a need for tutoring or specialized learning for women, I think it’s more so now than ever. So just quickly, that would be the one that I would quickly think of setting up. But my service companies, we physically get in front of people so it’s not necessarily my [inaudible 12:59].

Ryan:  [13:00]Of course. So what it sounds like is you’re a serial entrepreneur, because I know you have a podcast, and I know you’ve been on stage with some big names for women. So tell me what’s your plan now from this point forward? What are you focused on doing inside of the marketplace right now?

Sean:  [13:16]is a new that I would never teach or continue the platform I have unless I had successful companies because I think it’s a scam. I don’t like these people thatthey basically start a course as fast as they start their business. I have a real problem with that. So I want to always have businesses that generate profitable tax returns so that I always feel like I know what I’m doing, I can prove it. I don’t like the people who write a book and then that becomes her business. Somy model will be I will continue to be an entrepreneur until you put me in the box. So I like that because I can teach practical real-life things that I experienced.

            [13:55]So, that’s number one is online. Number two is I want to keep writing books. I love writing. I always said, “Failure is best heard through a second-hand story and it’s a hell of a lot cheaper.” So I feel like everything I do provides that. My podcast, every day, I share what went right, what went wrong, or where I can teach you or help you, and I give away twothirds of all my books at any one time. So if you go to my personal website, you get Eight Unbreakable Rules For Business Success for free. If you go to worldsgreatestbusinessplan.com/freebook, you can get The World’s Greatest Business Plan book. I wrote that. It’s the simplest, it really is the best business plan book, and I give them away. So my goal is like, “Sell a million books,give away more than a million.”

Ryan  [14:40]Yeah great. So, the audience here, these are people that they’re really considering starting a home based business or they already have a home based business and they just want to get way better at what it is. So maybe you could give some main strengths that you have, that you’ve developed over the years that you could share with the audience.

           [15:05]This is exactly the kind of topic that we’re constantly talking about in our Facebook community, The Home Based Business Community. It can be really hard to find a community of like-minded people who are working towards similar goals. If you want to join the conversation there, it’s absolutely free. Sohead over to ryanallenbell.com/community and click the “Join” button.

Sean:  [15:25]Yeah, I’m going to go back to another home based business I had that I didn’t even realize it. So when I was in graduate school, I sold Cutco knives.

Ryan:  [15:33]Yeah, that’s right.

Sean:  [15:34]Wait, I was the world’s greatest Cutco knife salesman. This is no joke. I had the actual gold record. It’s the one thing I can’t find in all our moves. At the time, now this is 1992, so it was a while ago, I sold $1,000 in knives every single week through graduate school.

Ryan:  [15:53]Wow.

Sean:  [15:54]Never missed a week. Now, this is a secret to how I did it, and I made a fortune. I still have the knives in my kitchen. I still did my partnering method. And Cutco is just an example. So every product that you might sell from a home based business, there’s always, “The more you sell, you get a better commission, its kind of goes up.” I went like crazy to get my commission up to 50%. So I had other people selling for me.

Ryan:   [16:25]Yep.

Sean:  [16:25]And I gave them a high end of the commission just so I could get to that 50%. Then I brought on new people and basically and Id hire them in like one-month intervals. It wasn’t like a job for them. I’m like, “Okay, listen, I want you to go to your 20 best friends, and I’ll give you 25% commission.” So I got 25% for doing nothing. So even back then, I didn’t want to crush I didn’t have time. So I was making 250 bucks a week doing over 1000 and there’s always a way to make money is my point. In other words, if you’re selling a product, you got to race to get the highest commission. You got to absolutely race, and I don’t care how you get there. I don’t care if you need 10 people to help you get there, just get there. I always tell people, “You got to learn how to play the game. Every business has a game to some degree, and you got to figure out how to play it like with Cutco,” and that was just an example. I just never thought about bringing that up. But I made that an extraordinarily profitable. I was basically making $250 for about one hour of my time. I had everybody come to my house on Monday nights to do the paperwork. They would turn in all their orders; I’d write them a check for their commission. I would turn everything in Tuesday. On Friday, I got my commission check, and I did this all the way through graduate school.

Ryan:  [17:48]Wow. What was your mentality when you were doing this? Because you were striving to double your income. So what was your main mentality at this point?

Sean:  [17:57]I think the mentality of great entrepreneurs is that, number one, we’re highly competitive. So, man, we just are, we want to win. There are 10 people in the room, we think we’re in the top one. We just do. Why not? Number two is we’re very aggressive in attaining our goal. In other words, we climb over you. My wife was at a– We were at a convention one time and they were doing personality tests. And they went to my wife and they go, “What’s Sean’s personality?”, and they were comparing it to animals because you’re either a dove, a Labrador, or a deer.

Ryan:  [18:31]Yep.

Sean:  [18:32]My wife goes, “My husband is the lion that eats the lion.

Ryan:   [18:36]Oh, man.

Sean:  [18:37]Yeah, that’s what she said. She said, He’s the lion that eats the lion. Soyou got to have that I’m going to climb over you whatever it takes.” Doesn’tmean you’re unethical, it just means you’re tough and you’re going to make.The old thing is a dog eat dog world and you got milk bone panties on? I mean, you got to be tougher, you got to work harder, and you got to have confidence. If you don’t think you’re going to succeed, you’re probably not going to.

Ryan:   [19:07]Yeah.

Sean:   [19:08]So I think you got to have confidence, you got to be competitive, you got to outwork everybody in the beginning to get to where you can get the highest commission, or you got to kind of get up that hill.

Ryan:  [19:21]Yep.

Sean:  [19:21]I always say success is like a roller coaster, you got to get up that first hill, and that will propel you through all the fun stuff. If you don’t get up that hill, you don’t get to enjoy the loop de loops or any of that stuff. So do that, and then the other thing is, I think you’ve got to find something where you at least excel. In other words, selling was easy for me. I don’t know what yours is. Soyou got to find it. Like my daughter’s a teacher. So hers wouldn’t be selling but she would be great at being a tutor or something like that. I think you’ve got to find something and that’s where your passion can kind of interplay. I’m not telling you not to chase your passion because there are some passions that are very profitable, but you can’t just be blind. All I’m saying with passion is great. If you can find something you’re passionate about and make money, hey there’s nothing better.

Ryan:  [20:11]So, check this out. This last week I was at a mastermind and they had a billionaire there. And I love that what you said about outworking because one of the questions that we asked him was like, “Hey, if you could go back” and he’s been building his business since the early 90s also, and we were like, “Hey, if you could go back and change anything, what would you change?” He was like, “I would just work faster, a lot faster,” and that’s what he was saying.And the same thing to touch on what you said is, what he’s excelling at is structuring business, and he has a huge vision. He could see 10 years ahead of time on how he wants to build out his business. SO maybe you could touch on vision.

Sean:   [20:44]Steve Jobs said he saw around corners. Steve Jobs said you can see around corners.

Ryan:   [20:49]Yeah. So maybe you could touch on that a little bit. How has vision helped you inside of your business?

Sean:   [20:55]I mean, I set audacious goals. You know, you have a five-year goal that you know that, hey, if I achieve this, unbelievable! But I always said there’s a way to achieve goals and there’s kind of a secret to that. Number one is you got to have big goals. You got a five-year goal, you got one-year goals, but they need to be in an area that you’re gifted. Sometimes you got a goal and you know it’s never going to happen. You don’t even believe it. In other words, you don’t even have the– I understand mindset, I understand affirmation, I understand visualization, I was an athlete, I understand that. But I think you’vegot to have goals that fit something you’re extraordinarily passionate about, or you have a giftedness in it, and then I always say, “What are you going to do every day to make it happen?” And then what habits? This is my secret to accomplishing goals is, you got to typically create a habit, a daily habit that will help you achieve that goal. Example, when I set a goal to be a writer, to write a book, I didn’t like signing birthday cards but I set a goal to sit down every single morning, to get up 15 minutes [early 22:04] and I would write for 15 minutes every single day.

Ryan:  [22:08]Cool.

Sean:   [22:09]Well, you know what? Basically, in 15 minutes, I’d write about half a page. At the end of the year, I had a book.

Ryan:  [22:15]Yeah, make sense. Easy.

Sean:   [22:17]I didn’t do anything crazy. Yeah, it really didn’t do anything crazy. And on Sundays, I would sit down and organize what I was going to write for the week. So I’d write down all the kind of like my headings, chapter titles, or things I wanted to work at, and I just systematized it. It was basically a 15-minute routine. I do it now. I do it for 20 minutes. I’ve only added five minutes, and I’m getting ready to have a book come out in December that’s like 360 pages. Create a habit.

Ryan:   [22:43]It’s interesting. What I like about habits, this reminds me of what Jim Rohn says is like, you could go for the candy bar a day or the apple a day, but if you make that a habit, a daily habit, let’s say you have an apple a day for a whole entire month, that’s going to change your mindset, your philosophy around health, it’s going to change your energy, how you feel. And do that for a year and boom, you’re a completely different person.”

Sean:   [23:08]I just took my son came outside, I was working out, and I was on my Total Gym, and I have a Total Gym on my side of my porch when I just want to work out outside. So I have a beautiful gym inside but I live in Charlottesville, Virginia, it’s gorgeous. And he was out there flexing, and he’s a teenager. And then I’m 53 and then I flex. But the thing is I’m 53 and I have a sixpack. Why? Because I’ve had a daily habit since college that I’ve worked out basically every day of my life. And I keep telling myself, my body doesn’tknow I’m getting older. My physical change, I don’t look much different. I got college pictures ready to You know, I wrestled Division 1 in college, so I know the difference. And in all that, I’m like, if you have good habits– Like reading is a habit. It’s a great habit. Read for 15 minutes. I can’t read for an hour, I just can’t. Read for 15 [minutes]. I would say what 15-minute habitscan you add?

Ryan:   [24:09]Yeah, that’s so good.

Sean:  [24:10]Add like two 15-minute habits, maybe it’s exercise, maybe it’s reading, maybe it’s making the phone calls that you don’t want [to]. Like, when I first started in my home based business when I was selling insurance, I was like,I’ve tried to train myself to do what other people didn’t want to do. That was my mind. Like, “Okay, I know nobody’s going to make these phone calls. I’m going to make more uncomfortable phone calls anybody because I’m fine with that. I used to say, I’m going to develop my I don’t want to do it muscle.

Ryan:  [24:43]Boom. Love that.

Sean:  [24:44]Yeah, and I still do it now. I try to do one thing every day that I don’t want to do just because My staff will tell you, “Sean will make the phone call that nobody wants to make. Like all my business partners are like, they know thatwe joke about it’s basically I’m the fire escape. I’ll take the confrontation that nobody wants.

Ryan:   [25:05]That’s why you’re here today thirty years later.

Sean:   [25:07]Yeah, exactly. Exactly. So, I think set goals, but set goals that you can achieve by creating daily habits. I think you are the sum of your habits, good or bad.

Ryan:   [25:21]Yep, I agree with that.

Sean:  [25:23]Yeah. Tell me what you did last. Give me your daily habits and I’ll tell you how successful you are.

Ryan:   [25:27]Boom. And show me your daily habits today and I’ll show you what your future looks like.

Sean:   [25:32]Exactly. You tell me how you spent your day. I mean, I know I read today, I know I worked out today, I know I made a shitload of money today, been two podcasts today, I’ve written today, I’ve managed my staff today. I know where I spent my time today. So I’m pretty confident how tomorrow will look.

Ryan:  [25:51]Yeah, and that’s what I share to my team is conquer your days and then what ends up happening is you start conquering your months and you start conquering your years and then your decades.

Sean:   [26:01]It’s true. When I first started, I had a calendar, and I had a goal set for every single day, and I was driven to put an X on it. I absolutely believe you win the day. You got 24 hours. Don’t think in six months, don’t think in a year. Man, number one, when I set annual goals, actually, I break them into quarters because I don’t want to go a whole year to see if I hit it. So, I mean, in other words, I set quarterly goals, because if I’m missing it in the first quarter, I know I got to step it up. So I think you just got to do more than everybody, set goals,try to evaluate them much sooner quarterly, monthly.

Ryan:   [26:41]Yeah, I agree, man. All right, let’s switch gears a little bit. So, this is The Home Based Business Podcast and I actually have a belief. So my belief is I believe the only way for us to achieve true freedom is to create a plan to quit our job, not necessarily right away, but to create a plan to quit her job and start a home based business. So, I want to hear your personal perspective off of this just so our audience can gain another perspective.

Sean:  [27:06]Can I be the devil’s advocate there?

Ryan:  [27:08]Of course, of course. And that’s why I asked this question, because thereare so many different perspectives. So do you believe the only way to achieve true freedom is to create a plan to quit your job and why?

Sean:  [27:18] I would say no because my daughter is a schoolteacher, and she’s teaching incredible third graders. So if she quits, they lost an amazing teacher. Okay, second, I like that if I call the police, I know this isn’t popular sometimes, but I like the fact that if I called the police, they would come to my house. I like the fact that if there was a fire, somebody would come to my house. So there are certain professions that I am glad that they love what they do. And then I also look at it, I wouldn’t have a company if people didn’t work.

Ryan:  [27:50]See that’s a good point.

Sean:   [27:50]See I own service companies. So what I say about entrepreneurship is I’maddicted to it. I personally think it’s the one thing that you don’t have to have an education necessarily to succeed. It doesn’t matter what race you are. It doesn’tmatter where you come from. Everybody kind of starts at zero. We all start with an idea, and if we can push on it, we can make it go. So do I believe entrepreneurship in general, is the greatest thing in the world? Absolutely. Creates more jobs than anything in the world? Absolutely. But I think there arecertain careers that are okay to have. My wife is a nurse. Perfect example. She just got home; she saves lives. How do you argue with that?

Ryan:   [28:33]Yeah, and I agree with you because I was an EMT before this, I worked the 911 system for six years and so I know what it’s like to have a job that is in such demand. Just for me, it just wasn’t aligned with me. I was like, “Okay, I need to be an entrepreneur.” And the reason I ask that question is because of similar stories like what you shared with me at the beginning is like overnight, there was a change in leadership and boom, your job was taken underneath your feet, you know?

Sean:  [28:58]Where I do agree with you and kind of I do believe that I joke that success starts at our 41. So if I was a nurse or I was a teacher, I would absolutely have something on the side. Like I had Cutco knives, as an example. So do I think you should have something on the side? Absolutely. If I was a teacher, I would have a tutoring business.

Ryan:  [29:20]Boom.

Sean:  [29:23]Without a shadow of a doubt, I do not think 40 hours a week cuts it. So I do think at the very least you should have something parttime on the side that you’re building that’s yours, because then you never need to retire. You can leave your first job and go right into your parttime business. So I had parttime businesses for the first decade after I got let go. I had a 40-hour a week job basically most of the time, and I had something parttime on the side, and I would transition into that once reached a certain dollar amount.

Ryan:   [30:01]Yeah, I love that. That is so great. So, let me ask you this. So the guys listening, some of them, I would even say most of them are pretty brand new when it comes to entrepreneurship. They probably haven’t even started the first business yet. So based off of your experience, what is the best advice you could give to everyone listening for learning how to start a home basedbusiness? What is your best advice on that?

Sean:  [30:29]Yeah, first thing I would do is start looking for what is a profitable idea. I mean, that’s the first thing is that in other words, look around for problems that people have that you also had. Every business starts with an idea typically. I mean, a fresh one, unless you’re going to resell something that somebody else has, you’re going to manufacturer’s rep or sell a product like an Avon or like a Cutco or something like that. But barring that, it’s going to stem from an idea. So solve a problem, and see if there are enough people out there that have that problem solved.

Ryan:  [31:09]Wow, I love that. So a profitable idea and solve a problem. Let’s say someone is out to think–

Sean:   [31:15]Think about it. I was going to [say], on the radio, I hear nonstop now, the guy who gets you out of your timeshare?

Ryan:  [31:22]Yep.

Sean:  [31:23]It’s nonstop. I never heard about that business until like two years ago, nonstop. Five years ago until now, how many tax resolution services are there?

Ryan:  [31:32]Yeah.

Sean:  [31:33]So the timeshare thing, he solved it and he turned it into a business, ReputationDefender. I’m sure the founder of that bumped into something like that or knew somebody close that did and then parlayed it into a business. Solve a problem. Look for problems that you have, that you experience, and turn that into a business and/or if you experience an incredible product, and you can resell it, and there’s something advantageous, that works too.

Ryan:  [32:08]Yeah and that’s what entrepreneurs do. At the end of the day, if we look at any company that’s out in the marketplace right now, all they’re doing is just solving problems 24/7.

Sean:   [32:18]Absolutely.

Ryan:  [32:19]A hundred percent. So I loved hearing your story so far and your insight, and I know the audience listening, they’re really going to get value. Even if they grab one idea that can completely transform their life, I know it’s going to completely transform their life. So I’m a huge quote, guy and the reason isbecause, over the years, I’ve had certain quotes that have completely transformed my mindset, my philosophy on life and so let me ask you this, what is a quote that has really impacted your life that you live your life by? And this doesn’t have to be one that you’ve had for years, it could be a recent one. But yeah, what is a quote off the top of your mind that you want to share with us today?

Sean:  [32:59]I mean, I like Einstein’s “Insanity is doing the same thing over and over expecting a different result.And I think people just do that in their life, they do it with their business, they’re doing something, it’s not working, it’s not growing, or they’re constantly complaining about where they’re at in life, but they’ve changed nothing. Or they’re broke, they have no money in reserves, but they haven’t started saving. I just think change, successful people make positive changes in their life.

Ryan:  [33:26]And so, let’s say someone is actually in that rut right now. They’re doing the same thing over and over, and they’re getting the same results, but they know they need different results. Where would you start?

Sean:  [33:39]I would set one goal for 30 days, as small as it is, just to get your confidence. I don’t care what it is. Maybe it’s to get up every morning and to walk for 10 minutes, maybe it’s an exercise-driven goal, maybe it’s to read. I don’t care what it is but you’ve got to get a win under your belt. You ever watch a football game, how when they bring in a new quarterback, they start doing really short passes?

Ryan:  [34:03]Yep.

Sean:  [34:03]And all it is is to get his rhythm going and to get his confidence going. You got to get some confidence. So what I would ask you to do is just set a 30day goal, something that you’re going to do every day for 30 days. Maybe it’sread a book, read Think and Grow Rich. Read one page every day. Incredible book, by the way.

Ryan:  [34:20]Yeah, I agree.

Sean:  [34:21]Just do something for 30 days and get a consistent habit under your belt.And then going into the next month, maybe you add a second habit. You addanother 15-minute habit.

Ryan:  [34:33]Yep.

Sean:  [34:34]And then you start developing habits that move you in the direction of what you want to do. If you spend 15 minutes, let’s just say the first, whatever, you set a 15-minute exercise goal. That’s great. But the next one, you set a 15-minute goal, you’re going to go through a business plan. So very day you’regoing to spend 15 minutes working on your business plan. Well, you’deventually get through a business plan probably in about 60 days, give or take. You’d be shocked how much a concentrated effort of time without distraction you can accomplish.

Ryan:  [35:04]I agree. I love it. Okay, Sean, you’ve been absolutely incredible. So let’s say someone’s listening and they just really want to dive deeper into your stuff,what is the best place, where’s the best place for people to find you at?

Sean:  [35:17]Yeah, I think you get my free books. My goal is always to give away over a million books. So if you go to my personal website, seancastrina.com, you can get the Eight Unbreakable Rules For Business Startup Success for free. And then theworldsgreatestbusinessplan/free book, you can get both of my books, two of my free right there. But The 10-Minute Entrepreneur podcast if you really are a business junkie about startup and growing a business, my daily podcast will definitely give you the education that you want. It’s like a miniature MBA. I read like crazy, and I’ve started more than 20 companies, you’ll get value off of it. I assure you.

Ryan:  [35:57]Amazing. All right, you guys. So go ahead, seancastrina.com to check out his website. And what’s the name of your podcast one more time, Sean?

Sean:   [36:05]Yeah, The 10Minute Entrepreneur podcast.

Ryan:   [36:08]Amazing. Sean, thank you so much for coming out.

Sean:  [36:10]All right, man. Thank you for having me as a guest.

Ryan:  [36:14]That’s all for this episode of The Home Based Business Podcast. Now it’stime to set your personal plan in motion. To set up a discovery call with Ryan himself, join our Facebook community filled with others just like you who have seen what it takes to make their home based business dream a reality. Join the conversation at ryanallenbell.com/community and we’ll catch you next time right here on The Home Based Business Podcast.


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To find out more information about the Home Based Business Podcast and host, Ryan Allen Bell, visit ryanallenbell.com.